We Animals

The ask:

Redesign an existing photo agency WordPress site after client has undergone a complete rebrand.
Priority: Incorporate new branding guidelines and streamline user journeys

• Make storytelling a bigger focus
• Prioritize donation calls-to-action
• Create a better organized library of image and video content
• Replace existing visual designs with updated brand elements
• Separate editorials from blog style news updates
• Make it easier to find and sort editorial and news content
• Integrate a path towards the client’s separate stock site into the user journey
• Rebuild the subscription process for educational online video content

The Solution:

• Worked with client to identify call to action priorities, current back-end inefficiencies and requirements for ongoing updates
• Assessed site’s 150+ posts and pages to remove, consolidate and organize content for more manageable maintenance
• Created filtering and search options for both editorial and blog style content
• Developed several project element templates to make editorial content creation consistent and easy
• Redesigned main and footer navigation to highlight donation ask, newsletter sign ups and stock site
• Rebuilt their existing subscribers only video education platform to be easier to navigate