RAAHP Canada
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The ask:
First time build for a newly formed national registry for Non-Veterinarian Animal Health Practitioners across Canada.
Priority: Communicate the RAAHP mission and promote public confidence in the professionals it registers
- Develop a logo and brand standards for RAAHP
- Provide a clear, easy to navigate educational resource
- Create a national registry for Non-Veterinarian Animal Health Practitioners across Canada
- Provide a searchable directory for registrants
- Allow for the collection of registration fees and renewals annually
The Solution:
- Built a WordPress website using a platform that allows for complex layouts while remaining easy to update
- Created a logo and collateral brand elements and assets to be used across all consumer touch points
- Established a comprehensive SEO program to allow for monitoring and elevating the site’s visibility over time
- Provided training on both site maintenance and shared our experience with managing a member registry and e-commerce platform
- Ongoing maintenance, hosting, and support