Purple Springs Coffee
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The ask:
Consolidation of an existing website, and a third party online store into a single site incorporating both information and e-commerce
Priority: Provide a unified, one stop shop for Purple Springs Coffee products
- Make it easy to find the right products quickly
- Allow customers to purchase products, or sign up for product subscriptions
- Consolidate all products and services in one place
- Inform and educate retail and wholesale clients
- Provide for expansion as they open a coffee shop in the near future
- Keep it simple and clean
- Make it easy to update
The Solution:
- Designed and built a WordPress and WooCommerce website using a platform that would allow for easy, front end editing
- Utilized existing brand elements, and existing and new photography within a bold, new design
- Implemented a carefully planned site structure to support retail and wholesaler customers
- Clear value proposition on the homepage
- Prominent and consistent calls to action
- Ongoing maintenance, hosting and support