Happier Lives Institute
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The ask:
Rebuild after a rebranding exercise for a unique charity and nonprofit organisation that connects people and organisations together to fund happiness and improve wellbeing around the world.
Priority: Present the new brand and the organization clearly and concisely to drive engagement with the support of a deep archive of research
- Provide a clear, easy to navigate information and educational resource
- Support a deep archive of research material, annotated with footnotes
- Drive engagement with donors
- Be highly visible to search
- Be easy to navigate and update
The Solution:
- Built a WordPress website using a platform that allows for complex layouts while remaining easy to update
- Leveraged the provided brand elements and sourced photography to develop a strong visually appealing site
- Established a comprehensive SEO program to allow for monitoring and elevating the site’s visibility over time
- Implemented a sophisticated system to allow for annotation and dynamic footnotes within the research papers
- Provided training on site maintenance
- Ongoing maintenance, hosting, and support