Boardwalk Animal Hospital
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The ask:
Rebuild of aging websites for a pair of veterinary clinics. Sites needed to be cohesive, and communicate their relation while being differentiated by offering and location.
Priority: Provide a clear, modern, responsive informational resource.
- Provide a clear, easy to navigate information and educational resource
- Source stock photograph as required
- Develop a colour palette and aesthetic that could be applied across two sites with differentiation
- Be highly visible to search
- Be easy to navigate and update
- Provide guidance in bring the clinics computer systems up to date
The Solution:
- Built a WordPress website using a platform that allows for complex layouts while remaining easy to update
- Leveraged existing brand elements and assets while modernizing to bring the brands up to date
- Established a comprehensive SEO program to allow for monitoring and elevating the site’s visibility over time
- Provided training on both site maintenance
- Ongoing maintenance, hosting, and support
- Standardized the clinic’s server and desktop computer systems, providing hardware, service, and establishing support agreements with key vendors to make sure the clinics have both support and disaster recover plans, including offsite backup and UPS solutions.