Discover your ideal web strategy:
A Quick Assessment
Every business owner knows the importance of having a robust online presence. Unfortunately, many struggle with low visibility and a website that fails to deliver results, leaving them feeling overwhelmed and frustrated. You’re not alone in this battle; countless business owners share your concerns. Having been in this industry for over 25 years and helped clients across the globe, we understand how disheartening it can be when a website falls flat.
We’ve seen firsthand how ineffective online strategies can affect the success of a business.
But it doesn’t have to be this way.
Here are five questions to ask yourself and common pitfalls to avoid in your web strategy:
1.
Neglecting User Experience: Your website is often the first impression potential clients have of your business. A clean, organized layout with an intuitive design is crucial. Ensure that visitors find what they’re looking for quickly and easily – a positive user experience will lead to longer visits and higher chances of conversion.
Start by identifying the priority action you want your users to take.
Can they achieve that end point in less than 3 steps?
Ignoring Mobile Compatibility: With an ever-increasing number of users browsing the internet on mobile devices, having a mobile-friendly site is non-negotiable. Ensure your website is responsive and looks great on all device sizes to reach and convert more visitors.
Call on your friends. With the vast variety of device types and sizes these days, it’s best to test out your site in many places.
Can you read all the text? Do the buttons work? Is it easy to navigate even on smaller screens?
Does your navigation leave your user confused or overwhelmed?
Pitfall
Complicated Navigation: Avoid overwhelming your visitors with too much clutter. A complex menu can lead to frustration; instead, simplify and categorize your content to guide users to the information they seek without confusion.
Ask some people who aren’t very technical to find a piece of information you know is on your site, and see how quickly they locate it.
Watch where they hesitate, and count how many times you’re tempted to provide guidance the site doesn’t.
Lack of Clear Calls-to-Action (CTAs): Your website should have clear and compelling CTAs that direct visitors on what to do next. Whether it’s making an inquiry, signing up for a newsletter, or purchasing a product, clear CTAs facilitate user engagement and increase conversion rates.
Have a few people visit your site, give them no information and after 30 seconds ask them what you want visitors to do on your site.
Do their answers align with your expectations?
If you receive different answers, or if the answers don’t match your objectives, it’s time to rethink your calls-to-action.
Overlooking SEO (Search Engine Optimization) Best Practices: To enhance your visibility online, implement strong SEO strategies. Research keywords relevant to your business and integrate them thoughtfully into your content. This will help improve your website’s ranking on search engines, making it easier for potential customers to find you.
Search for your company name – your site should be first for a brand search. Get more specific with your search, and notice what terms result in favourable placement, and which don’t affect your search results at all. Consider adding those phraes into your content.
If you overlook these crucial aspects of your online strategy, the stakes are high. You risk falling behind your competitors, missing out on valuable leads, and wasting resources on ineffective tactics. However, by implementing these strategies, you stand to gain increased website visitors, higher conversion rates, and ultimately, the freedom to grow your business with confidence.
Grow your business with confidence.
To take the next steps in transforming your online presence, let’s schedule a consultation today! We’ll assess your needs and develop a robust strategy that aligns with your business goals.