Search Engine Optimization – SEO
Search engine optimization, or SEO is the process of raising the visibility of a website or a web page in a search engine’s search results without requiring the purchase of ad space on search engines like Google.
Increasing a website’s visibility to search engines and increasing the ranking and number of pages that are returned in search results will generally result in more visitors to the website.
Ranking high in search engine results is primarily about quality and relevance of content, and requires applying an understanding of how search engines work to the site content itself. The exploration of search patterns from a user’s perspective, generation of keywords and distribution of content and meta-content, the information about the information on your site is a critical part of ensuring visibility of your site in a sea of other sites all vying for your customers attention.